The former head of the App Store Review process at Apple believes Apple won’t make major changes to improve the process unless Phil Schiller steps away from managing it.
The former head of the App Store Review process at Apple believes Apple won’t make major changes to improve the process unless Phil Schiller steps away from managing it.
The App Store Review Guidelines and the process itself receive changes over time to improve the App Store’s catalog, though it has remained the target of complaints from developers for quite some time. In an interview, former head of App Store reviews Phillip Shoemaker believes things won’t change unless current chief Phil Schiller moves away from the role.
The inconsistency in rulings over some mobile apps features and content has caused problems, but it’s a solvable issue to Shoemaker. The answer, he explains to MobileGamer.biz, is to learn from Google and to rely on automation.
This could be done « especially now with the AI tools that are out there, » Shoemaker offers. « You can do probably 80% of the work the review team does. »
However, Schiller is seen as the stumbling block of any automation moves, and allegedly was the source of « management pushback » on the subject.
