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A distributor of Bud Light said he believes the brand will not recover from the fall in sales following the conservative boycott over its partnership with a transgender influencer.
« Consumers have made a choice, » a Texas-based beer distributor told the New York Post. « They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back. »
Distributors are focusing on other brands as they’re worried that those who boycotted Bud Light have settled on other, similar beers.
« There is an increasing feeling that this [Bud Light] decline rate could last for a while and the distributors are worried about losing those drinkers to other similar brands, » David Steinmann, executive editor at Beer Marketer’s Insights, told the Post.
