Apple still won’t budge on RCS
The green bubble: It’s a cultural divide that Google – by way of Android – has tried to address numerous times. Its insistence that Apple adopt the more modern RCS messaging standard in place of its continued reliance on SMS and MMS is well known. Now, a new ad poking fun, continues to apply pressure to a seemingly aloof Apple.
Last year, Google launched a Get The Message microsite on Android.com, detailing the many shortcomings that Apple’s ongoing use of SMS and MMS creates when messaging with Android users, shortcomings that could be eliminated by the adoption of the newer and more comprehensive RCS standard (check out our full explainer on Rich Communication Services for more).
Now, Google is back with a tongue-in-cheek ad for the « iPager » that (as highlighted by Neowin) clearly draws from legacy Apple marketing, like the iconic 1984 Macintosh ad and the original iPhone « Hello » launch ad from 2007.
