Want to know how to make it on Twitch? Learn how to make it on TikTok, with all the tools that have been added to make streamers soar cross-platform.
You may have felt it: Twitch, Facebook, Instagram, TikTok, and YouTube are all competing for an increasingly overlapping user base as social media platforms all introduce similar features.
But for streamers and influencers, these platforms have symbiotic relationships — one platform can be important for growth in another. Twitch and TikTok may seem antithetical, as one targets long-form, hourslong broadcasts over the other’s bite-sized clips, but Twitch streamers have realized that both platforms can be crucial for audience growth.
TikTok is an attention behemoth — Twitch’s user-base numbers don’t even come close — that can be essential to broader success on Twitch as a livestreaming platform. Twitch seems to recognize this relationship, having released new tools this year to make it easier to reuse Twitch content on TikTok. Twitch’s Clip Editor is a web-based application that lets streamers edit clips, including the ability to convert them into portrait mode. Twitch also has CapCut, a more in-depth editor, that makes editing more accessible. TikTok recently added a feature that lets users post to TikTok directly from Twitch and CapCut, closing the loop on the ease of creating short-form content.
