While Trump was popular, not even big news events could stop Swift’s dominance in 2023.
Public interest in Donald Trump remains at an all-time high, but even the former president can’t beat Taylor Swift in the popularity stakes.
An analysis of Google Trends data for 2023 found that very few people or topics could hold the attention of the American public quite like Trump or Swift.
Her record-breaking Eras tour, its subsequent box office smashing concert movie, the re-release of some of her albums and new relationship with Kansas City Chiefs tight end Travis Kelce helped keep her at the top of internet searches.
Even though Trump gave Swift a run for her money with the number of searches, he did not rate as high as the « Bad Blood » singer.
However, Trump did claim the distinction of being the only person or topic to make the top five for both the biggest moment and most consistent interest in 2023.
In third place behind Trump and Swift was Ukraine while President Joe Biden came in fourth.
