Instead of licensing Masimo patents to end the Apple Watch ban, CEO Tim Cook says the company is focused on an appeal
Masimo CEO Joe Kiani has expressed his intentions to hold settlement talks with Apple so both parties can decide amicably. We assume that these talks would likely involve licensing the health technology company’s patents to resume Apple Watch sales in the U.S. However, CEO Tim Cook has other plans, saying that he does not intend to license this technology and is focused on other goals, such as appealing.Tim Cook believes that consumers will find other reasons to buy an Apple Watch other than the oximeter
Speaking to CNBC, Chief Executive Tim Cook voiced his decision on how he would proceed with the Apple Watch ban.
