Samsung is losing its grip on the foldable market, with most rivals exhibiting better performance than it in Q2 2024.
The story theoretically shouldn’t be unfolding this way. Hobbled by US sanctions, Huawei should barely be surviving, let alone thriving. Making a mockery of US-imposed sanctions, Huawei is the most dominant player in the foldable market right now, according to data compiled by TechInsights.
Huawei grew 229 percent year-over-year in the second quarter of 2024 to overtake Samsung as the market leader in the foldable category. The Chinese giant has been staging a comeback after the US ban sent it spiralling down from number two to barely relevant.
It probably worked in the company’s favor that Asia Pacific was the biggest driver of growth for the foldable market in Q2 2024.
