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AMD confirms it won't prioritize competing with Nvidia's top gaming GPUs

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We’ve been hearing leaks and rumors that AMD isn’t going to release cards in its upcoming RX 8000 series to compete with Nvidia’s top-end enthusiast Blackwell cards.
A hot potato: It seems that AMD will avoid competing with Nvidia when it comes to the next generation of flagship graphics cards. A Team Red executive has just confirmed that releasing cards in the Radeon RX 8000 line to match Nvidia’s top RTX 5000 GPUs won’t be a priority. Instead, AMD will be focusing on its mid-range and lower-end products to increase the company’s overall market share.
We’ve been hearing leaks and rumors that AMD isn’t going to release cards in its upcoming RX 8000 series to compete with Nvidia’s top-end enthusiast Blackwell cards – i.e., the RTX 5080 and RTX 5090. One such example came in May, when a leaker said that AMD’s RDNA 4 GPUs would use 18Gbps memory to keep prices down and power levels in check.
Tom’s Hardware spoke to Jack Huynh, AMD’s senior vice president and general manager of the Computing and Graphics Business Group, about the company’s plans for its RX 8000 products.
When asked if AMD was committed to competing with Nvidia in the top-end gaming card market, Huynh said, « I’m looking at scale, and AMD is in a different place right now. We have this debate quite a bit at AMD, right? So the question I ask is, the PlayStation 5, do you think that’s hurting us? It’s $499.

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