Snapchat gets an AI-powered makeover
Snapchat is making a bold move to embrace AI with a wave of new features and a significant redesign of its app. The company is clearly prioritizing AI integration to enhance user experience and offer more personalized content.
One of the new features is « My Selfie », which leverages AI to create unique images of users and their friends. The AI-powered « grandparents lens » also adds a fun twist by allowing users to envision their future selves. These additions, while currently limited to Snapchat+ subscribers, indicate the company’s commitment to exploring applications of AI technology.
Snapchat’s new « My Selfie » feature. | Video credit — Snap
Snapchat is also enhancing its existing features with AI capabilities. The updated Memories feature will surface photos and videos enhanced with AI-generated captions and AR lens effects, while the MyAI assistant is getting a boost with problem-solving abilities based on photo snaps.
