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Liam Payne’s voice is the first one heard in the culture-shifting boy band One Direction’s debut single: “What Makes You Beautiful” launches into a bouncy guitar riff, a cheeky and borderline gratuitous cowbell and then, Payne.
“You’re insecure, don’t know what for / You’re turning heads when you walk through the door,” he sings, in a few words assuring a cross-section of generations that he’s got your back, girl, and you should like yourself a little bit more.
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Payne, who died Wednesday after falling from a hotel balcony in Buenos Aires, Argentina, at just 31, was also the last solo voice on the band’s final single, “History” — effectively opening and closing the monolithic run of one of the biggest boy bands of all time.
While the exact circumstances of his death remain unclear — Buenos Aires police said in a statement that Payne “had jumped from the balcony of his room,” although they didn’t offer details on how they established that or whether it was intentional — in life, Payne was a critical part of the internet’s first boy band, one that secured an indelible place in the hearts of millennial and Gen Z fans.
Before One Direction became One Direction, its members auditioned for the U.K.’s “The X Factor” separately. The judges decided to put five promising, but not yet excellent, boys into a group. They were Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Payne, who together finished third in the 2010 competition.
As Rolling Stone contributing editor Rob Sheffield points out, it was an “unprecedented” way for a boy band to get their start.
“They were sort of assigned to be together. And you don’t expect longevity out of that situation. Honestly, you don’t even expect one good pop record to come out of that situation,” he says. And yet, not only did it work, but One Direction essentially created “a new template for pop stardom, really.”
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The show allowed Day 1 fans to follow their career before their official 2011 launch with “What Makes You Beautiful.” Nascent fans could use rising social media platforms like Twitter and Tumblr to find community, draw attention to the group and, in the earliest days, speak directly to the members.
