Apple CEO Tim Cook and other execs discuss the ultra-thin iPhone Air, Apple’s most ambitious design yet at just 5.6mm.
A couple of days ago, Apple took the wraps off its most ambitious iPhone to date: the iPhone Air. We call it an ambitious project because at 5.6mm thick, it is Apple’s thinnest iPhone to date. It is also currently the thinnest smartphone in 2025. But what was the thought process behind it? During a series of interviews with the Wall Street Journal, Apple CEO Tim Cook and various team members shared their thoughts on the iPhone Air.Choosing “vibe” over function
Perhaps the most telling part of the interview was how Apple seemingly decided to make the decision of buying the iPhone Air more of a “vibe”, rather than picking it simply because it was the best functionally.
According to Molly Anderson, Apple’s vice president of industrial design, “It’s something that we dreamed about for a long time to make just an incredibly, shockingly thin iPhone.
