Sydney Sweeney channeled Marilyn Monroe and Pamela Anderson ahead of « The Housemaid » film premiere as branding experts compare the « Euphoria » star to Hollywood icons.
Sydney Sweeney channeled Hollywood icons Marilyn Monroe and Pamela Anderson as she stepped out at the premiere of her upcoming film « The Housemaid. »
Sweeney’s white-hot look comes as reports American Eagle’s stock has soared following the « Euphoria » star’s summer jeans campaign. Sweeney’s ad boosted the company’s shares by 10%, according to data from Brokerchooser. The controversial ad campaign, titled « Sydney Sweeney Has Great Jeans », added roughly $400 million in market value and amplified the brand’s web traffic by 100%.
While Monroe and Anderson were each unique cultural icons, Sweeney represents something larger, according to branding expert Doug Eldridge.
« Monroe was a one-off, in terms of her beauty and pin-up appeal », Eldridge, founder of Achilles PR, told Fox News Digital. « In many ways, Sweeney is the same for the youth of today, but unlike Monroe, Sweeney has also been selective in her roles (so as to avoid being typecast); her marketing and endorsements (to further show her range and commercial appeal); and she has even made a political statement of sorts, by refusing to cower to the woke mob, who vilified the AE tagline and demanded that Sweeney personally issue an apology. »
Though Sweeney draws inevitable comparisons to Monroe, her allure feels less like a reflection of the past and more like a reinvention of it.
