SeatGeek is launching a new way to give ticketbuyers a better sense of exactly what they’ll see from a given seat.
The new feature, called Pano, offers a 360-degree view of the empty venue — you can look around in all directions, Street View -style, and you can also jump to different parts of the stadium to compare the view from the different seats.
“It’s super powerful comparing two different tickets,” said software engineer Ed Kelley. “Is it worth it to pay $20 to sit one section in front? You can see that inventory comparison — with interactive panoramas, it’s almost like you’re sitting there.”
Kelley told me that the Panos are created by using a spherical DSLR camera and a robotic tripod to take hundreds of photos around the stadium, which are then stitched together to create a 3D model of the venue.
