German e-commerce company Lazada brings Chinese online shopping platform Taobao to Singapore — with content translated using Alibaba.
Amazon’s Chinese competitor Taobao is taking its first steps to reach out to the English speaking market. It launched its partnership with German e-commerce firm Lazada in Singapore, featuring products with badly translated English.
This is not the first attempt by Alibaba , the parent company of Taobao, to move to international markets, but previous attempts had no other language option than Chinese.
