Commentary: In new ads, Cupertino chuckles at laptops because they’re heavy and lack battery life.
Her laptop weighs heavy on her torso.
Laptops are terrible, awful, archaic things.
I conclude this from the latest round of iPad Pro ads released by famed laptop-maker Apple.
These ads continue a campaign in which Apple takes real people’s whiny tweets and turns them into advertising gold. Or, depending on your perspective, coal.
In one of the new ads , a woman called Adriana complains that her laptop is heavy. Indeed, it weighs « 5 million tons. » Which is a lot.
« An iPad Pro only weighs a pound, » declares the voiceover, offering incontrovertible fact to contrast with Adriana’s manifest fake news. The iPad Pro also runs useful apps. That must be a weight off Adriana’s mind.
