The interplay between store associates and in-store technology has always been a delicate balancing act. When the tech helps the associate be an all-knowing partner to the shopper, it’s a great thing. But when the tech is deployed so that the associate seems to…
The interplay between store associates and in-store technology has always been a delicate balancing act. When the tech helps the associate be an all-knowing partner to the shopper, it’s a great thing. But when the tech is deployed so that the associate seems to just get in the way, it can ultimately undermine the in-store experience. Enter the HiMirror.
Retailers have toyed with magic mirrors before — it seems to be the retail tech idea that never dies, despite the fact that it rarely works long term — but this mirror goes much further.
Consider this from a recent Fast Company piece : « The home mirror I tried even had an accompanying Bluetooth-enabled scale that keeps track of your weight fluctuations and suggests exercise routines as needed. I’m into me, but not enough to see magnified, lighted photos of my flaws twice a day. A camera that sits on top of it closes in on your face and analyzes your skin’s wrinkles, blemishes, dark spots, and even clogged pores. Then, after several bright flashes, it switches from mirror to screen mode to offer a daily and weekly summary — via on-screen data chart — of how you’re aging and what you can do to battle the ravages of time.
