For $5 less, Verizon is removing HD video streaming, slowing down its mobile hotspot and roaming in Canada and Mexico. There’s a pricier plan if you want those perks.
Verizon is breaking out its unlimited plans.
Verizon is taking the unlimited data battle straight to T-Mobile.
The plans further illustrate how the carriers are starting to slice up the once-simple concept of unlimited plans into multiple options. Both T-Mobile and AT&T offer two options when it comes to their unlimited plans, while Sprint undercuts them all with the cheapest alternative.
« We’ll help you choose the best plan for your specific needs because we know one size doesn’t fit all, » said Angie Klein, vice president of marketing strategy at Verizon. Klein wasn’t coy about whom Verizon was targeting, telling T-Mobile customers that they have « another option when putting up with spotty coverage. »
The difference in the two options lies in the little details. The « gounlimited » plan offers unlimited LTE data, but Verizon can slow you down anytime there’s congestion around you. It also limits its streams to DVD-quality and slowed down its mobile hotspot to only 600 kilobits per second. Gone are free calls, text and data in Mexico and Canada.
The higher end « beyondunlimited » plan has data that won’t be slowed down unless you exceed 22 gigabytes in a month and are in a congested area, HD-quality videos, unlimited mobile hotspot, with LTE access for up to 15 gigabytes, and roaming in Canada and Mexico.
In addition, there’s a « businessunlimited, » which has the same kind of unlimited LTE data as the « beyondunlimited » plan, but offers DVD-quality video, unlimited mobile hotspot and roaming in Canada and Mexico for as low as $45 per line.
Lastly, there’s « prepaidunlimited, » which is $80 for a single line for unlimited data that can be slowed at any time, has DVD-quality video and free calls to Canada and Mexico.
