02:28PM EST — We’re here at ASUS’ Press Event, Zennovation
02:28PM EST — Expect to see Jonney Shih on stage
02:29PM EST — Last year, ASUS didn’t have a CES event because everything was being launched after Computex
02:29PM EST — But given the recent launch of Kaby Lake, I suspect we’ll see some KBL enabled systems
02:30PM EST — Ian on text, Ryan on photos. TeAm AnandTech in the house
02:33PM EST — We’re starting
02:33PM EST — ‘ASUS is changing the mobile industry’
02:33PM EST — ‘AN event to go above and beyond expectations’
02:34PM EST — playing the intro video
02:34PM EST — very movie-esque
02:35PM EST — Jonney Shih to the stage
02:35PM EST — Jonney is always a character on stage
02:36PM EST — ‘2016 was an incredible year for ASUS — the success of our Zenbook 3 enabled us to embark on a journey that dares for more’
02:36PM EST — Demo video
02:38PM EST — Looks like a smartphone in the video
02:38PM EST — ‘stay forever young’
02:39PM EST — Announcing the Zenfone 3 Zoom
02:39PM EST — built for photography
02:39PM EST — Uses Qualcomm Snapdragon
02:39PM EST — 2x12MP, 1x13MP
02:39PM EST — 2.3x optical zoom, 59mm focal on first 12MP
02:40PM EST — 12MP main camera, Sony IMX362
02:40PM EST — 13MP front camera, f/2.0
02:40PM EST — ’59mm focal length is golden ratio for perfect portrait’
02:41PM EST — Main camera (Sony IMX362) f/1.7 and uses SuperPixel
02:41PM EST — ‘more light capture and longer exposure time’
02:42PM EST — ‘Our technology thrives on making a dramatic difference in image quality’
02:42PM EST — SuperPixel: 2.5x light sensitivity, 10x to industry standard
02:43PM EST — SuperPixel Engine: Multi-frame, multi-stage noise reduction algorithm
02:43PM EST — ASUS TriTech+ 0.03s auto-focus
02:43PM EST — 2nd Gen Laser AF, Subject tracking AF, Dual Pixel PDAF
02:43PM EST — 100% pixels for phase detection auto focus
02:44PM EST — traditional phone uses only 5% of pixels
02:45PM EST — Front Camera: Sony IMX213, f/2.0, SuperPixel, 13MP Wide Angle, 2x light sensitivity
02:45PM EST — Professional manual mode, RAW support, Manual Lens Selection
02:45PM EST — 59mm or 25mm lens selection
02:45PM EST — Pro Mode allows selection for shutter speed, EV, ISO, White Balance
02:46PM EST — Snapdragon 625, 5000mAh batery
02:46PM EST — 6.
