In a new ad series launched on its YouTube channel, Apple is using tweets from users expressing their gripes with a PC and offers the iPad Pro as a worthy alternative.
In a new series of ads reminiscent of the Mac vs PC era, Apple launched a salvo against Microsoft’s PCs in favour of its iPad Pro. The ads, which feature large printouts of real tweets from PC users about their frustrations with the platform, offer Apple’s large iPad Pro as a solution to the problem.
Owning up to the fact that the device is not a full PC, Apple makes a case for its tablet being better than a PC by virtue of it being faster, having a touch screen and offering connectivity via 4G LTE.
