We put images from rival handsets up against Apple’s ultimate snaps
If you live in a larger city, chances are you’ve seen the ‘Shot on iPhone’ billboards that have been dotted around for a few years now.
The award-winning campaign has long been an impressive way to highlight the quality of images that can be captured on Apple’s phones, with the photos showcasing various different subject matters and styles.
The latest ones, for the iPhone 7 and 7 Plus, have focused on low-light photography – and Apple has been sending photographers around the world to get the most impressive pictures they can find (which you can see below).
It’s clear that Apple has worked hard on getting the images to look as good as possible (using a «range of hardware and apps» to produce the final images – a look at the final resolution shows the images are larger than the iPhone 7 and iPhone 7 Plus can produce natively), but the upshot is that they create a stylized concept of what’s possible with an Apple device, if you’re willing to put in the effort and get creative.
