Dell EMC is going on the «attack» with a new single partner program that nearly doubles the storage rebates from the legacy EMC program and rewards partners handsomely for selling hyper-converged and converged infrastructure solutions combining server, storage and networking products.
Dell EMC’s ambitious goal with the launch of the new program: nothing less than to deliver partners the most profitable partner program in the industry, bar none.
«This is a giant leap forward in what is an extremely compelling opportunity for all of us together,» said Dell EMC President and Chief Commercial Officer Marius Haas in an exclusive interview with CRN. «I am pretty certain that this will establish Dell EMC as the premier partner for the channel. »
The program – which packs a whopping 20 percent potential payout on storage products including hyper-converged products — sets up an epic battle for data center market share with the $74 billion Dell EMC using its newfound scale and its large and energized partner base to take a bite out of chief competitors Hewlett Packard Enterprise, Cisco Systems and Lenovo.
