Emirates NBD has launched a digital bank that it hopes will appeal to tech-savvy millennials by focusing on mobile services and social media.
The Liv. app, as it is known, is designed to learn and adopt to customer preferences. It is part of NBD’s planned
investment
of AED500m (£108m) in digital and multichannel transformation.
“With this new launch, the bank further builds on its role as a leader in providing smart banking services in the UAE,” said Suvo Sarkar, group head of retail banking and
wealth
management at Emirates NBD. “Liv. offers customers a unique experience that will allow them to access the finest lifestyle
opportunities
while enabling them to manage their finances better.
