LAS VEGAS, Nevada – March 20, 2017 – At Adobe Summit , and building on their partnership announcement from last September,…
LAS VEGAS, Nevada – March 20, 2017 – At Adobe Summit , and building on their partnership announcement from last September, Adobe (Nasdaq: ADBE) and Microsoft Corp. (Nasdaq: MSFT) will announce availability of their first set of joint solutions designed to help enterprises transform their customer experiences [watch the keynote live stream ]. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In addition, the companies will announce they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.
“Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors,” said Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.
