Amazon has postponed its much-anticipated entry into Southeast Asia. The company initially planned to launch local e-commerce services in Singapore during the..
Amazon has postponed its much-anticipated entry into Southeast Asia. The company initially planned to launch local e-commerce services in Singapore during the first quarter of this year, as we reported in November , but two sources with knowledge of the plans told TechCrunch that the schedule has slipped to “later this year”.
Amazon did not respond to multiple requests for comment.
The Singapore launch project has been fairly guarded within Amazon itself, details of the initiative are not widely known by Amazon staff in the region, but it appears that the groundwork required to set its business up has taken longer than the company originally anticipated. The initial launch market hasn’t changed though and it remains Singapore, since the country has a number of elements that favor e-commerce. That includes higher ownership of credit cards, wider internet penetration, more established logistics and delivery networks, and a clearer environment for business compared with other parts of Southeast Asia.
