Google has announced a new open-source encoder which utilizes an algorithm that enables it to compress JPEG files by 35% more than currently available methods with minimal loss in quality.
Google has announced that it has developed a new open source encoder called «Guetzli» for compression of JPEG files. The algorithm used by the company allows it to compress JPEGs by up to 35% more than currently available methods. This will enable webmasters to develop webpages that can load faster while using comparatively less data.
Google has stated that «Guetzli» — which means «cookie» in Swiss German — targets the quantization stage of a JPEG image which is partly responsible for visual quality. The company went on to say that:
Google has cautioned that while its algorithm manages to significantly compress JPEG files with minimal loss in visual quality, the drawback is that the compression process requires considerably more time than current methods.
