The retailer, which originated in Los Angeles, is still trading on the casual-lifestyle branding in its Japanese franchises, including Kobe.
Fred Segal is expanding its Japanese footprint with the opening of its third store there in Kobe, located on the first and second floors of the Daimaru affiliated shop in the Shosen Mitsui Building, a local landmark situated near the Daimaru Department Store in the tony Kyukyoryuchi area.
The 12,650-square-foot space has soaring ceilings and an all-white interior reminiscent of the other location and also evocative of the Los Angeles light.
In fact, the Japanese investors, who bought into the retailer in 2012, describe the retail concept as “laid-back, luxurious, cultural lifestyle,” offering a full-scale Fred Segal experience with men’s, women’s and kids’ apparel and accessories, as well as cosmetics and home goods.
Among the lines exclusive to the Tokyo store are S. M. N Bananatime jeans, J.aguar Design shirts, Delfina Balda skirt and tops, Thomas Wylde swimwear and scarves, and Sigerson Morrison shoes. There are also pop-up shops in the “Sunset” room for brands such as L. A.’s Atelier & Repairs and Japan ’s indigo-dyed line Buaiso as well as a “La Cienega” VIP salon.
