Japanese carmaker Subaru celebrated its new company name at its factory in Gunma Prefecture, eastern Japan, on Sunday.
Japanese carmaker Subaru celebrated its new company name at its factory in Gunma Prefecture, eastern Japan, on Sunday.
Fuji Heavy Industries decided on the change at a shareholders’ meeting last June with the aim of enhancing its brand value.
The company name was officially changed on Saturday to Subaru, the name of the cars it makes.
A plate bearing the company’s new name was unveiled at Sunday’s ceremony, which was held at the firm’s only domestic plant.
