«Omotenashi» is a Japanese term signifying the traditionally correct way to treat a guest, and it’s the guiding principle for much of the country’s hospitality industry.
«Omotenashi» is a Japanese term signifying the traditionally correct way to treat a guest, and it’s the guiding principle for much of the country’s hospitality industry.
That sector has seen increased interest in recent years among domestic and international investors, according to a 2016 report by real estate firm CBRE, and new hotel developments are accelerating against the growing number of inbound tourists.
For one hospitality provider, Hoshino Resorts, the traditional Omotenashi ethic is still an important part of the experience. The company — a family business that has been around for more than 100 years and runs a total of 35 resorts in Japan — operates brands Hoshinoya, Kai and Risonaire, and it stands out for requiring all employees to be versed in each facet of hospitality.
