Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone entertained. Instagram Stories now has 250 million daily..
Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone entertained. Instagram Stories now has 250 million daily active users, up from 200 million in April, 150 million in January, and 100 million in October after launching the Snapchat Stories clone in August. That compares to Snapchat’s total 166 million daily actives for its entire app, and Instagram’s total 700 million monthly users.
“From new creative tools to location stories, we’ ve been focused on making it easier to share any moment and uncover stories from the accounts and interests that matter most to you” Instagram tells me. “As a result, we are continuing to see strong growth both in the US and internationally.”
Snapchat’s share price sunk immediately upon the announcement this morning, though has recovered slightly to be down 2.74%.
Meanwhile, Instagram is adding some flexibility to one of its only features that Snapchat lacks. Now when you finish broadcasting a Live video on Instagram Stories, you’ ll have the option to share it to your story for 24 hours or discard it. Friends will see a play button on your Instagram Story profile bubble atop their feed if you’ ve shared a Live replay.
Previously, all Live broadcasts disappeared completely when they finished. That made them feel raw, spontaneous, and urgent to watch, but also made Instagram Live videos more inconvenient to watch and easy to miss. The change could encourage more people to broadcast since they’ ll be able to opt for a larger audeince by keeping the video around for 24 more hours.
