Any online platform must contend with the problem of piracy and intellectual property rights, and Facebook is no different. The social network gives content owners the opportunity to monetize their videos, but in order for this to work, owners’ rights need to be protected;…
Any online platform must contend with the problem of piracy and intellectual property rights, and Facebook is no different. The social network gives content owners the opportunity to monetize their videos, but in order for this to work, owners’ rights need to be protected; this is why Facebook introduced its Rights Manager tool a couple of years ago.
But it seems that Facebook’s own weapons in the fight against piracy and content theft have not been as effective as the company — and content owners — would have hoped. As such Facebook is taking Source3 under its wing. The startup develops tools for tracking intellectual property to allow for the monitoring of unauthorized sharing.
This is far from being the first time that Facebook has tried to tackle the problem of piracy, and to keep creators happy by ensuring they do not miss out on the money they could be making. Having previously made it possible for content owners to make money from pirated versions of their videos via ads, now the focus seems to be switching more to preventing piracy in the first place.
Facebook’s own Rights Manager has clearly not been up to the task, and this goes some way to explaining the snapping up of Source3.
Source3 announced the acquisition on its website:
Image credit: AlesiaKan / Shutterstock
