With its flagship Studio3 Wireless headphone shipping soon, the head of Beats by Dr. Dre answers a few questions from CNET.
Luke Wood joined Beats by Dr. Dre in 2011, becoming its president and COO.
Wood’s roots in the music industry go deep. A guitarist and producer, he began his career in 1991 with Geffen Records as a director of publicity, working with such bands as Sonic Youth and Nirvana. With his own band, Sammy, he released an EP and two full-length albums. He later became chief strategy officer of Interscope Geffen A&M (IGA). Doing double duty as president of Geffen’s DGC Records imprint, he worked with a wide range of well-known artists, including All American Rejects, Weezer, the Yeah Yeahs and Rise Against.
In our portfolio, we have a product designed for every lifestyle and use case. We don’t just change the design for the sake of making it look like a new product, but we instead focus on how we can improve the internal DNA to take full advantage of our acoustic designs that have become iconic and synonymous with the Beats brand.
