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Apple warns of iPhone X screen burn-in problems

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The iPhone X launched to much excitement last week, and Apple’s latest handset has received glowing reviews. But the company has issued a warning about the Super Retina display — despite describing it as
The iPhone X launched to much excitement last week, and Apple’s latest handset has received glowing reviews. But the company has issued a warning about the Super Retina display — despite describing it as «best OLED display that has ever shipped in a smartphone.»
Just like Google’s Pixel 2 XL, Apple warns that the iPhone X could suffer from «burn-in» issues. The company also refers to «slight visual changes» such as «image persistence» that may follow extended long-term use — but offers up a few tips to minimize the problems.
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Apple is quick to point out that the issues it highlights are «characteristic of OLED» and should be considered «normal behaviour.» On its support pages, the company says that: «If you look at an OLED display off-angle, you might notice slight shifts in color and hue.»
But it is the risk of bur-in which is likely to be of most concern to iPhone X owners. Apple explains:
Apple has a few tips which it says will help to improve things:

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