With frequent updates, market expansions, and channel additions, YouTube TV is on a role since its launch last year. YouTube is heavily advertising the cord-cutting service with the latest coming i…
With frequent updates, market expansions, and channel additions, YouTube TV is on a role since its launch last year. YouTube is heavily advertising the cord-cutting service with the latest coming in May through a sponsorship of this year’s NBA Finals.
However, the most notable advertising was YouTube’s iconic “play” icon appearing right behind the home plate.
This multi-year deal, which covers multiple leagues, will have a “The Finals presented by YouTube TV” logo at the arenas and basketball courts, in addition to during the television broadcasts on ABC.
YouTube is particularly trying to attract the live sports crowd to the cord-cutting service. It added NBA TV last month, while also extending the MLB deal for another two years and making similar branding inroads with Major League Soccer in the United States.
