Well, it’s one of a few new iPhones, so that’s somewhat to be expected. But when confronted with negative news on demand, it seems like a mantra to rely on.
Apple CEO Tim Cook described the iPhone X even late into its prime sales cycle as the best-selling iPhone every week since its launch. It has since been unceremoniously dropped from the Apple Store’s shelves and has been replaced with the iPhone XS and XS Max as well as the more affordable iPhone XR.
