Asus will now focus more on devices for power users instead of its all-rounder Zenfone series of phones. CEO will still be available for assisting the transition to the AIoT industry.
In what comes as unexpected for fans of Asus, CEO Jerry Shen will be resigning from his post by the end of the year. The decision, as reported by engadget, comes in wake of Asus’ new priorities for its mobile phone division and will see Shen heading to a new AIoT startup. Shen still owns a 30 per cent stake in the company and therefore, still holds value to the company.
Shen has been leading Asus’ mobile division as the CEO for the last 11 years. The company has rolled out some of the most game-changing products under his leadership. Over the years, we have seen the company churning some of its most successful lineup of general consumer-oriented products — the PadFone series, Transformer series, ZenBook series and mighty popular ZenFone series.
