Apple boss Tim Cook said the company could lower iPhone prices in some markets in a bid to boost sales. The news comes as Apple released data on Tuesday showing a rare year-on-year decline in iPhone revenue. Cook cited factors such a strong dollar and pressures on the global economy.
Apple boss Tim Cook has suggested the tech company could lower iPhone prices in some markets in a bid to boost sales.
News of the possible price change came on Tuesday as Apple announced iPhone revenue of $51.9 billion for the most recent holiday quarter, marking a 15 percent year-on-year decline.
Apple is considering lowering the cost of its handsets because the strong dollar has made the devices more expensive when converting to local currencies, Cook told Reuters this week.
“As we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas,” the CEO said while declining to offer specific details on new pricing.
