What’s dead may never die. You don’t need to be a Game of Thrones fan to believe that quote – at least not if…
What’s dead may never die.
You don’t need to be a Game of Thrones fan to believe that quote – at least not if you’re paying attention to the auto industry.
As the 2019 Detroit auto show begins this week with media previews, dead cars are coming back to life with a supernatural vengeance.
The resurrection trend now includes Chevrolet, Ford, Honda, Jeep and Toyota, which are all resuscitating models that were discontinued years ago.
«A lot of these nameplates are quite iconic,» said Rebecca Lindland, an auto analyst at consultancy Portico Analytics. It «brings back a sense of nostalgia but with all the modern amenities.»
It’s Toyota’s turn this week. In Detroit, the automaker will reveal the long-anticipated return of the Toyota Supra, a sports car that gained a cult following among Generation X in the 1980s and 1990s.
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The Supra fizzled out more than 20 years ago. But retro is cool again, so the Supra is getting a second shot.
Toyota joins a crowded party:
The Ford Ranger midsize pickup truck is making a comeback this year. Discontinued less than a decade ago in the U. S., it actually never went away in certain foreign markets. Now, Ford needs a midsize offering as Americans salivate over pickups of all stripes.
Next up: The Ford Bronco SUV is heading to dealerships as a 2020 model. Ford is seeking to recapture the intensely loyal following the Bronco had before the O.
