After POCO, Xiaomi splits Redmi off into a sub-brand to ensure ‘focus’
Sub-brands are becoming rather popular in the smartphone industry. Oppo, Vivo, and OnePlus are all sub-brands of BKK Electronics, and we have Huawei’s own sub-brand in Honor. Xiaomi on the other hand already has one sub-brand in POCO, and now the Chinese company has announced that Redmi will be split off into its own sub-brand as well.
