Activision Blizzard are reportedly set to undergo another reduction in staff, cutting hundreds of jobs next week to boost profits.
Activision Blizzard (NASDAQ:ATVI) have had a strong year, financially, so far. Q1 saw record breaking revenues, with Q2 and Q3 breaking and meeting expectations respectively. As the year has gone on, issues have plagued the company. In particular is the poor reception and constant controversies that littered Destiny 2 – eventually resulting in the ending of the deal between Activision and Bungie.
Recently Bloomberg have reported that these troubles are likely to extend into the company’s financials. As a result of a downturn in sales, Activision Blizzard are planning to cut hundreds of jobs to help in boosting profit levels, as well as ‘centralising functions’. This is according to one of the affected people, who remain unnamed as the changes have yet to go through.
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One argument that has been made in the past by myself, and others such as Jim Sterling, is that in the constant search for ever-higher profits – which a company is always likely to do to serve shareholders – there is a large pitfall.
