The ecommerce platform hopes to generate more paid subscriptions, among other things.
Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon.
With its new rewards service—called Moments—Amazon said it can help developers do just that on their apps and websites by incentivizing customers with rewards from—you guessed it—Amazon.
To use Moments, developers set a desired action they want the user to complete and select rewards from millions of Amazon products, including electronics, digital content, toys or Amazon credit. (Although Amazon noted a physical item typically performs better than credit.
