Samsung has taken a new direction in 2019 with its Galaxy A series, bringing premium features in a much more affordable package.
Samsung isn’t the company anymore we knew in 2018. The brand has stopped neglecting the affordable sub-Rs 20,000 segment and is now being aggressive with its latest launches. Yesterday, we saw Samsung unveil the new Galaxy M30 — a smartphone worth Rs 15,000 offering a narrow-bezel AMOLED display, a big 5000mAh battery and a segment-first triple camera setup. It is clearly evident the company is trying to gain back the top position it once enjoyed before losing out to the Chinese companies. They haven’t stopped there though and instead are coming up with another lineup to offer more aggressive options in the sub-Rs 20,000 category — the Galaxy A series.
Samsung in 2019 is making the Galaxy series more affordable to the masses and it’s doing that with three new models. There’s the entry-level Galaxy A10 sitting at Rs 8,490 while the better equipped Galaxy A30 sits around Rs 16,990. The top-of-the-line Galaxy A50 starts from Rs 19,990 for the base variant and goes up to Rs 22,990 for the variant 6GB RAM and 128GB storage.
The new models takeover from the Galaxy M series and offer a dash of premiumness to Samsung’s sub-Rs 20,000 category. On paper, the specifications are interesting. To see how they fare up in the real world, I spent some time with the Galaxy A30 and Galaxy A50 before Samsung launched them.
The new Galaxy A series is a more clever version of the 2018 lineup. Glossy surfaces smeared with wild gradients are the real deal in the sub-Rs 20,000 category and the new Galaxy A series also follows suit. However, Samsung wants to appeal to the classy lot and hence, goes for subtle gradients with luxurious colours. The Galaxy A30 and A50 are made up of glossy polycarbonate (plastic) that are painted in fluorescent colours with subtle rainbow-ish gradient effects.
