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Spotify launches in India to tap growing digital market

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The Swedish firm faces competition from several local rivals in the fast-growing digital market.
Music streaming giant Spotify has launched its service in India, hoping to tap into millions of consumers in a rapidly growing market.
Multilingual music recommendations and playlists featuring music from popular Bollywood movies are among the features on offer to attract users.
The music streaming powerhouse will face stiff competition from rivals already in India.
It is branching out beyond music and recently launched in the Middle East.
The Swedish firm will compete with other services already operating in India, such as Gaana, Saavn, Google Play and Apple Music.

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