Captain Marvel, the latest superhero film from Disney’s Marvel franchise, is bringing home the bacon — to the tune of a $455 million box office total for the weekend. The movie, Marvel’s first to be headlined exclusively by a female superhero, is off to the second largest global o…
Captain Marvel, the latest superhero film from Disney’s Marvel franchise, is bringing home the bacon — to the tune of a $455 million box office total for the weekend.
The movie, Marvel’s first to be headlined exclusively by a female superhero, is off to the second largest global opening of any superhero movie behind Avengers: Infinity War and the sixth best global box officer premiere of all time.
The film’s success shows (again) that when under-represented demographics get their due in solid entertainment outings, audiences will respond by opening their wallets and shelling out the cash.
