Fitbit’s spring 2019 lineup includes a new Versa Lite Edition, an affordable everyday smartwatch, as well as the Inspire and Inspire HR fitness trackers, which are as stylish as they are feature-filled. There’s also the Ace 2, a swimproof tracker for kids ages 6 and up.
Across 90 million devices, Fitbit has tracked 181 billion hours of heart rate data, 175 trillion steps, and 457 billion minutes of exercise – giving the company one of the world’s largest databases of biometric data. Yet that’s not how people think of the company, CEO and co-founder James Park told a handful of reporters.
“People have traditionally thought of us as a device company,” Park said. “We really think of our users as being on Fitbit. It’s not just a device, it’s the combination of the device, the data, a smart software platform…” The next generation of Fitbit products, revealed at an event in New York City on March 5 and officially debuting today, aims to push what wearables and health trackers can do even further – and show you that the smartwatch on your wrist is more than just a device.
The spring 2019 Fitbit lineup (now available to order, though they won’t ship until later this spring) includes a new Versa Lite Edition, which is an affordable everyday smartwatch.
