In a bid to attract more Prime members and increase orders, Amazon is planning to cut in half its two-day delivery pledge for Prime customers worldwide, getting ordered goods to the doorstep in just one day. The company hopes improved delivery times will also help it to stay ahead of rivals such as Walmart and Target.
Amazon is aiming to speed up deliveries for Prime members worldwide.
Brian Olsavsky, Amazon’s chief financial officer, said during an earnings call on Thursday that the company is currently investing around $800 million to build the infrastructure so that customers can receive their orders in one business day instead of the current two.
“We’re currently working on evolving our Prime free two-day shipping program to be a free one-day shipping program,” Olsavsky commented during the call, adding that the extra convenience could boost Prime membership numbers and encourage customers to make more purchases on the shopping site.
