As exciting as phones have been this year, people don’t seem to be buying new phones as much as they used to. The Big Two have all reported a dip in profits
As exciting as phones have been this year, people don’t seem to be buying new phones as much as they used to. The Big Two have all reported a dip in profits from their flagship phones. On Tuesday, Ruth Porat, CEO of Google’s parent company Alphabet, also said sales of the Google Pixel 3 were not going well compared the Pixel 2.
It comes as a surprise given the hype over Pixel phones as the quintessential Android experience. The Pixel looked set to trade blows with the big boys of the flagship phone market, but suddenly Google’s standings look to have been shaken.
With the rumored Pixel 3a phones about to be released, here are some lessons to be learned from the previous Pixels to make its mark on the market.
The Google Pixel’s designs have never been ground-breaking. They released the fat-bezeled Google Pixel 2 (the smaller one) when Samsung launched the beautiful bezel-less Galaxy S8. The Pixel 3 caught on with the notch hype, but it was bizarrely long.
The Pixel line-up’s pride lay in its user-experience: clean, efficient and prettier than most of the modified Android experiences you’d find on other phones. User-experience took precedence over design. But maybe it’s time to balance it up.
Companies love making jabs at the iPhone. From Samsung’s “Ingenious” ad campaign to OnePlus’ #NeverSettle posters – they all highlight features their phones have that Apple is missing.
