Select users are able to view Spotify’s trial version of Storyline – a way for artists to tell the story behind their songs.
With the success of the ‘stories’ feature on Snapchat, it’s no wonder that other social media platforms such as Instagram, Facebook, Messenger, and even Twitter jumped on the bandwagon, some of which even overtook the popularity of the originators.
Now it’s Spotify’s turn to try out the ephemeral narrative approach, with the music streaming platform quietly trialling a feature it’s calling Storyline.
While the format appears rather similar to Instagram and Snapchat’s feature, the main difference in Spotify’s approach is in allowing artists to communicate with their listeners via a series of ‘cards’ that can be cycled through.
