In light of the spread of COVID-19, we cancelled the event and decided to enable media, consumers and athletes to virtually experience our three most advanced performance shoes yet.
With the coronavirus pandemic not just shutting down sporting events worldwide but also placing a greater demand than ever on personal fitness equipment, high-profile brands have been placed in a unique position.
Market giant Adidas are expecting a 40% drop in sales, with 70% of their stores worldwide currently shut.
“Our results for the first quarter speak to the serious challenges that the global outbreak of the coronavirus poses even for healthy companies,” said Adidas chief executive Kasper Rorsted.
“I am proud of how our adidas family has been working together to support both our company and our communities.”
Longtime high street chain Animal has also become the latest victim of the pandemic, with all of its physical stores to close by 2021.
