There is no guarantee things will be a lot better in the world come June when the documentary series was originally scheduled to air, but ESPN clearly made a brilliant decision in moving the epic to April and May. The captive audience thing is working out for the entity in a big way.
Stray thoughts as a nation finds itself incapable of socially distancing from “The Last Dance”…
There is no guarantee things will be a lot better in the world come June when the documentary series was originally scheduled to air, but ESPN clearly made a brilliant decision in moving the epic to April and May. The captive audience thing is working out for the entity in a big way.
People are clearly hungering for interesting programming and, maybe even more than that, the shared experience that such appointment viewing brings. And that latter aspect is most welcome at this time.
Just look beyond the ratings for the Jordan doc to the number of shows that base their content on reactions to the Sunday night airings. Then add in the written stories, such as the one you’re reading, that offer opinions, anecdotes and interviews with those connected to the ’90s NBA.
Something this in-depth centered on Michael Jordan would be large no matter when presented by ESPN. But the homebound viewer component is clearly taking it to greater heights. Makes you wonder what it would mean for other TV sports properties.
Someone check on when Australian Rules football might be resuming. Oy.
— Michael was majorly ticked off when “The Jordan Rules” was published, detailing his harsh ways with teammates — assault and constant berating among them.
