Now that everyone’s stuck at home, stellar customer experiences have evolved from important to essential.
Successful businesses prioritize great online experiences. Now that everyone’s stuck at home, stellar customer experiences have evolved from important to essential. With small businesses struggling and economic activity at historic lows, only the savviest companies will survive.
Companies that fail to wow consumers with intuitive and functional online experiences can’t expect to keep their customers coming back. People today have too many options online to waste time on sites that fail to meet their sky-high expectations.
Take your online customer experience to the next level with these 10 tips:
Your customers should be able to recognize your company without any obvious branding to guide them. Use a style guide to set rules for how you communicate on your website, on social channels, and even in your shopping cart. Eliminate typos and grammatical mistakes to ensure everyone takes your online presence seriously. Freelance writers and editors, which you can find on sites like Upwork and Fiverr, can help polish your online presence.
The faster your pages load, the less likely your customers are to bounce before you have a chance to woo them. Reduce loading times to maximize your sales opportunities and customer engagement. Moz recommends optimizing images, leveraging browser caching, and following other best practices to keep your site running at top speed.
Users don’t just visit your site and social channels to buy things.
